Our founders read every application
Erika and Will started Cupla as a couple, and they still read every application themselves. You’ll hear back from a person who can actually say yes.
Affiliate Program
Partner with Cupla
You reach ambitious, busy couples. Now partner with the app proven to enhance their lives.
Cupla is the relationship management app built by a real couple, for real couples. Our program is small, selective, and run by the founders.
- 1M+downloads
- 500K+couples
- 150+countries
- Researchbacked
Why partner with Cupla
A program run by people, not a platform
Your own discount code and tracking link
The code gives your audience a genuine reason to try Cupla and shows us exactly who came from you. The link works anywhere: stories, bio, show notes, a newsletter.
An asset pack, so nothing is guesswork
Logos, screenshots, approved claims and copy you can lift, plus a short guide to filming the app.
Who we work with
Selective, on purpose
The program is approval-based, and we’re selective. We partner with creators and brands who genuinely fit ambitious, busy couples, and who bring an engaged audience that trusts what they recommend. Follower count matters less to us than connection: we’d take a smaller audience that acts on your recommendations over a big one that scrolls past.
If your audience is couples who want to run their lives well together, we want to hear from you.
- Creators and influencers
- Bloggers and publishers
- Podcasters
- Newsletter writers
- Relationship coaches
- Wedding, family and lifestyle communities
How it works
Four steps, start to finish
Apply by email
One email with your platforms, your numbers and your idea. No forms, no affiliate network to join.
Get approved
Our founders review it personally and come back to you with your terms in writing. Approved partners also get Cupla Premium free, so you can use the app with your partner and post from genuine experience.
Get set up
Your discount code, your tracking link and the asset pack.
Publish and get paid
You publish. We confirm what your code and link brought in, then you invoice us — a fixed commission on every new subscriber, paid monthly by PayPal.
Let’s talk.
Send us one email with the following, and our founders will take a look:
- Your name
- Your platforms, with links
- Your follower count
- Your engagement stats
- The content idea you have in mind
We reply to every application.
Hear it from real couples
Rather than take our word for it, see how creators and couples are already featuring Cupla on TikTok and Instagram.
Posts load directly from TikTok and Instagram.